The main choice many business owners face is, “Should I have a mobile website or an app?” Luckily, the answer is clear: both!
Recently, 500 small businesses were surveyed that have mobile websites and apps, and 81% said both are equally important! Here are the highlights:
Mobile website versus mobile app:
The app pretty clearly has the edge in the opinion of most small business owners. But that doesn’t mean that apps are right for everyone. The infographic found at the right contains the rest of our findings, and a wealth of information for small businesses considering “going mobile.”]]>
Keep in mind that when you get those email and calls from companies saying they can make you number one on Google, they are probably using some of the tactics that we have discussed over the two posts, so steer clear and use a reputable web company to handle your online presence. You will be glad you did.
Ref: Website Magazine March 2013]]>
NYT excerpt: There are links to JCPenney.com’s dresses page on sites about diseases, cameras, cars, dogs, aluminum sheets, travel, snoring, diamond drills, bathroom tiles, hotel furniture, online games, commodities, fishing, Adobe Flash, glass shower doors, jokes and dentists — and the list goes on.
J.C. Penney said they did not authorize and were not involved or aware of the posting of links that the New York Times sent to them. J.C. Penney immediately fired their SEO agency, but not before Google took manual action against the brand for violating its guidelines. Overnight, J.C. Penney was vanished from search results for anything other than branded keywords (a.k.a. direct searches for J.C. Penney). It took about three months for J.C. Penney to move up the rankings and regain lost rankings.
On Thursday we will look at a few more of the tactics that can get you banned from Google.
Ref. Website Magazine March 2013]]>
So where do you find all of these videos? The study shows that Google sites garner half of the US video market at 50.4 percent with second place going to VEVO third place to Hulu. There are over 3 billion videos viewed on YouTube every day not to mention that YouTube is the second largest search engine..
So what does this mean for your company? Use video is what it means. There are many ways to use video for your company including:
How long should the video be? The average length of an online video is 5.8 minutes. Keep in mind not to make it too long, as you can only hold their attention for a small length of time. For a company video, we recommend 2 to 2-1/2 minutes. For how-to and FAQ video, 1 to 1-1/2 minutes in length. For fun videos or instructional videos, those can be longer in length.
Try it out and see the visibility it can bring to your company. Remember, if a picture is worth a video is worth a million.
Some important things to consider for site navigation are:
When developing your site navigation, thing like your customer. After the site is built, navigate through it to make sure it is easy to get to the information that is most important on your site. When you do this, you will be pleased with the results.
The next step is to consider how your business can provide a high quality of useful content going forward, and that may require trying some new channels you have previously avoided until now. If your company is already producing regular blog posts and whitepapers that will draw in links from quality sites, perhaps now is the time to consider video, webinars and/or podcasts, and distribute them through YouTube, Vimeo, Viddler, Slideshare, Facebook, LinkedIn, etc.
Be social, but smart
The first, and most important part of building links in the Panda era is about producing useful content to which quality sites throughout your niche will want to link. The second and next most important part is about forging and building those relationships that will be the most valuable to your business.
Like the mention of video in the paragraph above, if you have not been taking proper advantage of social media until now, it is definitely time to start. Facebook, Twitter and LinkedIn are three excellent places to start for finding and exchanging links with reputable websites in your specific niche or business category, but they are only the beginning. Building links in the Panda era requires a lot more work than previously, and hours of research and dozens of emails and phone calls may be required to build and maintain the necessary relationships with other website owners.
But be careful about the relationships you pursue, because the Panda algorithm will judge your business by the quality of the links you are able to build. That much has not changed; what has changed is the premium value put on today’s content, and the amount of work that will be required to create and distribute that content in order to build the quality links that will net the best search results.]]>
Most online businesses are having to make adjustments to achieve the desired search rankings under the new algorithm, and your approach to building links has to change as well. No longer do the old rules of link building apply, where you could purchase links to your site. Those will only hurt your ranking. A well defined link-bulding plan is your best option now.
Here are some guidelines to build links post Panda:
Check Your Site First
The goal of the Panda update is to improve the quality of content on the Web, thus improving the quality of Google’s search results. Sites that engage in content farming or otherwise low-quality content creation have been the primary targets, and the updated algorithm was designed to punish those sites by significantly lowering their search rankings. Have lots of pages with duplicate content is one of the worst things you can do (Ex. having pages for each state saying you do business in that state but that has mostly the same content except for the different state names and a few other words).
The way that this effects link building going forward is that businesses must be very careful about whom they share and receive links. Linking to and from sites that Google has deemed as having a low quality content is a virtual death sentence. Before starting any new link building initiatives, businesses and website owners must ensure that their sites do not fall into this category.
A professional design is imperative, as are acceptable page load speeds and signals of trust that provide clear indications to users and other businesses that your business website is a reputable destination. Most important, of course, and the whole reason behind Panda, is the ability to produce quality content that is useful, accurate, authoritative, current and free of grammatical and spelling errors.
In our next article, we will look at more guidlines for Panda.]]>