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26 August 2010
Posted in
Internet Marketing Tip of the Week
by, Lesa Seibert, President, Xstreme MediaLast week we looked at some ideas for creating inbound links to drive traffic to your site. Today, we are going to look at how writing original articles can generate links and traffic.
If you write and publish unique articles, include your links in your bio at the bottom of the article - no matter where it is published. You will build link reputation and get some big traffic spikes if your article is published across several websites. If you have a Facebook Fan Page and/or a Linked In Group, those are two great places to post articles. They can generate a lot of traffic and discussion.
Another place to look at posting your articles, is in article directories, some of which I have listed here:
- EvanCarmichael.com is a great place to start attacting new audiences focused on business entrepreneurs.
- GoArticles.com is a busy directory where articles can be submitted to a variety of categories - everything from Family to Webmasters.
- EzineArticles.com is another highly-trafficked article directory and is very highly recommended.
- Suite101.com claims 28 million readers every month while generally carrying a page rank of 6-7.
- Remember the 80/20 rule for link text. Focus 80 percent of the time on your researched keyword phrase and 20 percent on using related synonyms.
- Your goal is not just about the links coming to your website, it is also about the specific text in the link (for example, if you want to generate links and traffic, don't use Click Here).
- Links from within your own website still matter - they are just not quite as influential as links from other sites.
- Links coming from authoritative websites will count more than links from sites that have little traffic.
- If blogging, make sure to keep comments turned "on". It is easier to link with other bloggers if you show you are open to conversation.
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