Client Need
After updating their website to add one-click access to pertinent information, along with online customer account management and payment, Ecotech wanted to optimize their pay-per-click (PPC) marketing to reach commercial and industrial service prospects.
Solution
Xstreme Media conducted detailed keyword research and set up a new AdWords campaign that was much more targeted than their existing campaign. We eliminated overly broad keywords and set up new ad groups to direct visitors to pages within the site that were more relevant to their search.
Results
In addition to generating approximately 10 more leads per month (from an average of 14 to an average of 24), we also lowered Ecotech’s cost per conversion by nearly $20
